ART DIRECTOR + ARCHITECT

‘tudoring it’
[tu-dor-ing it]

(v.) The act of not giving up and being happy about the work done, unless it is of a very high standard. Always going for the extra mile, the details of the end product always go beyond expectations.

The term ‘tudoring it’ comes as an inside joke from my dearest MASE collective.

What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build. In short, I’m an architect of my own mind, putting thoughts in the right shape and context. Colour is my instrument, which I play with to make people stare and listen to what brands have to say. Imagination is the bucket tool for dreams to happen and I wish nothing more than doing what I’m made for.

 

thisis@socucu | +13473143193

EXPERIENCE

Currently: Droga5 New York

Creative Intern / Art Direction → October 2019

360i New York

Creative Intern / Art Direction → July 2019

SOCUCU CREATIVE STUDIO

Founder/Creative → August 2017

What started as an individual freelance experience, turned out in 2017 as a collective experience and we develop various creative projects for various brands, such as startups and companies. I manage the design team and all the creative output of SOCUCU, with a focus on brand identity & webdesign.

MOMENTUM/MCCANN WORLDWIDE BUCHAREST

Senior Art Director → March 2016 – July 2018

Major role in creating the Visual Identity System & branding assets for Beko’s communication platform “Official Partner of the Everyday”, including Beko’s booth design and communication for IFA Berlin 2016 & 2017
Other major brands I worked on within agency: Vodafone, Mastercard, Lidl, Heineken, WWF, IQOS.

FREELANCE

GRAPHIC DESIGNER → March 2012 – March 2016

Developed websites, brand identities, UX&UI for various startups and companies.

AWARDS

PUBLICATIONS

TRUE TYPE FREEDOM – MONOTYPE

Ads of the World

Trendsetter Portrait: Hyper-tasking disciple

Forbes Romania

EDUCATION

MIAMI AD SCHOOL EUROPE, HAMBURG

Art Direction Portfolio Program → 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM, BUCHAREST

6 years Master of Architecture programme → 2011 – 2017