Cortana Creative Assistant by Microsoft Surface

Launch a new mode of Microsoft’s virtual assistant, Cortana, dedicated to designers who neglect their health while working. The new range of skills will drive users to improve their working habits in an entertaining and engaging way. It can identify signs of tiredness and stress, using a face-detection camera or cursor movement. The assistant will then recommend actions such as breaks, exercises, or position adjustments, helping users lead a healthier and thus more productive work life.

Credits
Tudor Cucu
Art-Director
Thomas Gheorghiu
Copywriter
Niklas Frings-Rupp, Director, Miami Ad School Hamburg
Savina Mokreva, Teacher, Agency Layout
Instructors
Credits
January, 2019
Date
Digital / Social Campaign
Category
Microsoft Surface
Client