RISE OF DIGITAL ATHLETES BY GOOGLE STADIA

E-Gamers have long gone unnoticed by official sports competitions even if the engagement of players and fans is equal. With the launch of Google Stadia, we want to change that and include e-gamers into the Tokyo 2020 Olympics by launching the first-ever digital torch relay to set a sign for the new era of gaming as well as a continuity between new and ancient games.

Credits
Tudor Cucu
Laura Starace
Art-Directors
Thomas Gheorghiu
Copywriter
Eddie Flau & Samuel Moon, Teachers, Miami Ad School Hamburg
Niklas Frings-Rupp, Director, Miami Ad School Hamburg
Instructors
About
June, 2019
Date
Digital Launch Campaign
Category
Google Stadia
Client